Indeed do many things come to pass

Posted by John Gruber

https://www.macrumors.com/2025/05/19/google-translate-default-option-ios/

Juli Clover at MacRumors:

To change your default app, you’ll need to install the latest version of the Google Translate app, which was released today. From there, you can open up the Settings app, select the Apps section, tap on Default Apps, tap Translation, and choose Google Translate instead of Apple Translate. [...]

iOS 18.4 and iPadOS 18.4 added the ability for users to set a different translation app as their default. Users worldwide can select Google Translate or another translation app as an alternative, and there are also options for changing the default Email, Messaging, Calling, Browser, and Password apps. In the EU, users can also select a different default navigation app, such as Google Maps.

There’s a fundamental divide between providing an integrated experience vs. a modular one. Apple, of course, almost defines what it means to deliver an integrated experience. But neither fundamental approach need be all-or-nothing. Providing default app settings makes the platform stronger. Apple should want to support alternatives to its own apps and services, not do so only at the point of regulatory pressure. It’s clearly what’s best for the platform.

https://www.macrumors.com/2025/05/19/google-translate-default-option-ios/

Posted by John Gruber

https://spyglass.org/epics-feigning-floundering-to-keep-apple-under-pressure/

MG Siegler, back on Sunday, before Judge Gonzales Rogers’s “settle this between yourselves or I’ll see you in court next week” order on Monday:

Again, Sweeney is not a moron, he has to know all of this. But why simply sit quietly when you have an excuse to poke the bear again and raise hell for your cause? So that’s what he’s doing. He wasn’t going to win the legal fight, but he could win the political one. And now he’s not going to win this legal fight, but he can win the pressure campaign. Especially important in the weeks leading up to WWDC...

If I’m him, here’s the general game plan:

1. Re-submit Fortnite to the US App Store even though you have no legal grounds to do so. No one will care about that. They will have just read about your legal win and assume you won everything and so Fortnite can return — even though this particular aspect of the case had nothing to do with that.
2. When Apple rejects (or refuses to rule) on the new submission, pull your app around the world under the notion that the unified apps all have to be updated in unison, including an element bringing the US back to the App Store. So yeah, blame Apple for this. It may even technically be true, but it doesn’t matter. Again, it’s a perception thing.
3. File a new legal claim against Apple for blocking your submission in light of the recent ruling. Again, this has no legal grounds, but perhaps the Judge who issued that ruling is, in fact, pissed off enough to entertain this in some way — even if just in weighing in on it to dismiss it sympathetically, thus generating more press, instead of immediately dismissing it, legally.
4. Give more interviews about all of the above in the coming weeks. Again, leading up to WWDC. Keep the pressure on.

I called it a double bank shot when Fortnite appeared back in the App Store, but MG described it before it happened. It worked.

https://spyglass.org/epics-feigning-floundering-to-keep-apple-under-pressure/

Posted by John Gruber

https://www.thetimes.com/business-money/technology/article/how-apple-helped-china-become-americas-biggest-tech-rival-8f83tttv5

The Sunday Times of London ran a good excerpt from Patrick McGee’s Apple in China (News+ link, in case you need it):

The ripple effect from Apple’s investments across Chinese industry was accelerated by a rule imposed by Apple that its suppliers could be no more than 50 per cent reliant on the tech giant for their revenues. This was to ensure that a supplier wouldn’t go bust overnight if a new Apple design did away with components it manufactured. So as iPhone volumes soared from under ten million units on its launch in 2007 to more than 230 million in 2015, Apple would encourage its suppliers to grow their non-Apple business just as quickly. The upshot of this policy was that Apple gave birth to the Chinese smartphone industry.

In 2009 most smartphones sold in China were produced by Nokia, Samsung, HTC and BlackBerry. But as Apple taught China’s supply chain how to perfect multi-touch glass and make the thousand components within the iPhone, those suppliers took what they knew and offered it to Chinese companies led by Huawei, Xiaomi, Vivo and Oppo. Result: the local market share of such brands grew from 10 per cent in 2009 to 35 per cent by 2011, and then to 74 per cent by 2014, according to Counterpoint Research. It’s no exaggeration to say the iPhone didn’t kill Nokia; Chinese imitators of the iPhone did. And the imitations were so good because Apple trained all its suppliers.

To get this message to Beijing, Tim Cook and his deputies visited Zhongnanhai, the citadel of communist power near the Forbidden City, in May 2016. They explained that Apple wasn’t just creating millions of jobs; it supported entire industries by facilitating an epic transfer of “tacit knowledge” — hard-to-define but practical know-how “in the art of making things”, as defined by the China-born Federal Reserve economist Yi Wen, who believes that such knowledge was “the secret recipe” behind Britain’s Industrial Revolution.

A former Apple executive says this message was “music to the ears of China”. Beijing had spent decades trying to catch up with the West’s lead in advanced industry, scientific research and economic might. It often resorted to spying, outright theft or coercive tactics. But here was America’s most famous tech giant willingly playing the role of Prometheus, handing the Chinese the gift of fire.

McGee’s book was in the works for years, but the timing of its publication couldn’t be more serendipitous, with Trump’s stupid tariff war.

https://www.thetimes.com/business-money/technology/article/how-apple-helped-china-become-americas-biggest-tech-rival-8f83tttv5

Posted by John Gruber

https://ritholtz.com/2025/05/sorry-steve/

Barry Ritholtz, in an excerpt from his brand-new book, How Not to Invest, marking the occasion of the 24th anniversary of Cliff Edwards’s claim chowder hall of famer, predicting doom for Apple’s then-new foray into its own chain of retail stores:

There are many genuinely revolutionary products and services that, when they come along, change everything. Pick your favorite: the iPod and iPhone, Tesla Model S, Netflix streaming, Amazon Prime, AI, perhaps even Bitcoin. Radical products break the mold; their difference and unfamiliarity challenge us. We (mostly) cannot foretell the impact of true innovation. Then, once it’s a wild success, we have a hard time recalling how life was before that product existed.

The Apple Store was clearly one of those game-changers: By 2020, Apple had opened over 500 stores in 25 countries. They are among the top-tier retailers and the fastest to reach a billion dollars in annual sales. They achieved the highest sales per square foot in 2012 among all retailers. By 2017, they were generating $5,546 per square foot in revenues, twice the dollar amount of Tiffany’s, their closest competitor. Apple no longer breaks out the specifics of its stores in its quarterly reports, but estimates of store revenue are about $2.4 billion per month.

May 2001 is so long ago, Daring Fireball hadn’t yet launched. So I can’t say I predicted the success of Apple’s retail stores. But what I recall thinking, at the time, was that it might work, and was definitely worth trying. Here’s the nut of Edwards’s 2001 piece:

Since PC retailing gross margins are normally 10% or less, Apple would have to sell $12 million a year per store to pay for the space. Gateway does about $8 million annually at each of its Country Stores. Then there’s the cost of construction, hiring experienced staff. “I give them two years before they’re turning out the lights on a very painful and expensive mistake,” says Goldstein. [...]

What’s more, Apple’s retail thrust could be one step forward, two steps back in terms of getting Macs in front of customers. Since most Mac fans already know where to buy, much of the sales from Apple’s stores could come out of the hides of existing Mac dealers. That would bring its already damaged relations with partners to new lows. In early 1999, Best Buy Co. dropped the iMac line after refusing a Jobs edict that it stock all eight colors. Sears, Roebuck & Co. late last year dumped Apple, sources say, after concluding that sales were too hit or miss. And in recent weeks, Mac-only chains such as The Computer Store and ComputerWare have closed down, citing weak margins. Now, faced with competition from Apple, others may cut back. “When you choose to compete with your retailers, clearly that’s not a comfortable situation,” says CompUSA Chief Operating Officer Lawrence N. Mondry.

Two decades later, talking about the importance of Sears as a retail partner looks pretty dumb. But to me, the obvious problem with this argument in 2001 is that if Apple’s existing retail partners in 2001 were doing an even vaguely good job, why was the Mac’s market share so low? At the time they were only a handful of years past the crisis where the company almost went bankrupt. Apple, in the old days, had some fantastic small mom-and-pop official retailers, but they were small. And the big partners, like CompUSA, absolutely sucked at showcasing the Mac. Their demo machines were frequently broken.

If you understood and believed that the Mac was a superior product, it was easy to conclude that its relatively low market share must have been a function of problems with its marketing and retail strategy. Gateway’s fundamental problem had nothing to do with the fact that it was running its own retail stores — it was that they were selling shitty computers. Apple was selling great computers, but had shitty retail partners.

(I’m a longtime fan of Ritholtz’s writing; I’ve got a copy of How Not to Invest — here’s a make-me-rich Bookshop.org link — and it’s next on my reading list after I finish Patrick McGee’s Apple in China.)

https://ritholtz.com/2025/05/sorry-steve/